Beyond “Gangnam Style”: What Is PSY Up To Now?

Back in 2012, the entire world was doing the horse-riding dance. Park Jae-sung—better known worldwide as PSY—became an overnight global phenomenon when “Gangnam Style” shattered internet records and became the first YouTube video to hit one billion views.

More than a decade later, people often wonder: Does PSY still make music?

The short answer is a resounding yes. While he may not chase the global pop charts every single week like he did in the early 2010s, PSY has evolved into a powerhouse music executive, a record-breaking concert titan, and a deeply respected veteran producer in the South Korean music scene.

1. His Return to the Charts: Psy 9th and “That That”

PSY hasn’t just rested on his past achievements. In April 2022, he released his ninth studio album, appropriately titled Psy 9th.

The lead single, “That That,” was co-produced by and featured Suga of BTS. The track became an instant global smash, blending PSY’s trademark high-energy style with Suga’s sharp production, proving that he still knows how to command international attention. The album also featured collaborations with other prominent K-pop stars like:

• Hwasa (of MAMAMOO)
• Crush
• Tablo
• Jessi

2. Music Mogul: Building P Nation

In 2019, PSY stepped into a brand-new role by founding his own entertainment agency and record label, P Nation.