Is PSY Still Making Music? What the Star Is Doing Now

Beyond “Gangnam Style”: What Is PSY Doing Now?

For millions around the globe, Park Jae-sang—better known to the world as PSY—will forever be remembered as the man who broke the internet. In 2012, his viral megahit “Gangnam Style” became a seismic cultural phenomenon, sparking an unstoppable wave of horse-dancing, breaking YouTube view counters, and introducing mainstream Western audiences to the sheer spectacle of K-pop.

More than a decade after taking over the world, casual global observers often ask: Is PSY still making music?

The short answer is a resounding yes. But PSY’s relationship with the music industry has evolved. He is no longer just a viral novelty act; he has transitioned into a music mogul, an influential record label executive, and an untouchable live showman.

The Music Evolution: Studio Albums and High-Profile Collabs

PSY never actually left the recording studio. Rather than buckling under the impossible pressure of trying to replicate lightning in a bottle with another global English-targeted viral track, PSY pivoted back to doing what he loves on his own terms.

In 2019, he parted ways with his longtime home, YG Entertainment, and founded his own powerhouse label, P Nation. Three years later, he dropped his ninth full-length studio album, appropriately titled Psy 9th.

The album proved that he remains deeply respected as a pillar of the South Korean music community. Its lead single, “That That”—co-written, produced, and featured alongside Suga of BTS—became a massive international hit, blending PSY’s signature high-energy comedic flair with modern hip-hop production. The track list also featured an all-star roster of modern Korean music heavyweights, including:

• Zico
• Heize
• Hwasa
• Crush
• Tablo

He has continued to keep his creative engine running, routinely teasing new music projects and treating fans to intimate live vocals, such as his debut appearance on Dingo Music’s popular Killing Voice series, where he walked millions of listeners through his decades-long catalog of hits.

The Mogul Mindset: Building P Nation

Beyond writing and recording his own tracks, a massive portion of PSY’s creative energy goes into running P Nation. Styled as an agency that fosters distinct, non-traditional talent, PSY used his decades of industry experience to mentor and shape a diverse roster of Korean artists, including household names like Hwasa, Crush, and Jessi during their tenure. By stepping into the boardroom, PSY transformed from a pop culture export into one of K-pop’s most influential tastemakers.

The Undisputed King of Summer

If you want to understand PSY’s true cultural footprint today, look no further than South Korea’s stadium venues during the summer months.